email page print pageAll Topic Reviews
A New Understanding of Mental Disorders A Theory of Feelings Addictions Memory and the Self"Intimate" Violence against Women1001 Solution-Focused Questions101 Healing Stories101 Things I Wish I'd Known When I Started Using Hypnosis50 Great Myths of Popular Psychology50 Reasons People Give for Believing in a God8 Keys to Body Brain BalanceA Brief History of Modern PsychologyA Conceptual History of PsychologyA Conceptual History of Psychology: Exploring the Tangled Web A Cooperative SpeciesA Guide to Teaching Introductory PsychologyA History of Modern Experimental PsychologyA History of Psychology in AutobiographyA History of Social PsychologyA History of the BrainA History of the MindA Hole in the HeadA Matter of SecurityA Mind of Its OwnA Natural History of Human ThinkingA Place for ConsciousnessA Short Introduction to Promoting Resilience in ChildrenA Social History of PsychologyA Stroll With William JamesA System Architecture Approach to the BrainA Theory of FreedomA Very Bad WizardAbductedAbout FacesAccounts of InnocenceAction, Emotion and WillAdapting MindsAddiction and Self-ControlADHD & MeADHD in AdultsAdieu to GodAdolescence and Body ImageAdult Bipolar DisordersAdvances in Culture and PsychologyAdvances in Identity Theory and ResearchAffect Regulation, Mentalization, and the Development of SelfAffective MappingAgainst EmpathyAgainst HappinessAges and StagesAll Joy and No FunAll Out!All We Have to FearAlterations of ConsciousnessAmerican Psychiatric Publishing Textbook of Neuropsychiatry and Clinical NeurosciencesAn Argument for MindAncient Bodies, Modern LivesAnd BreatheAnimal MadnessAnimal Tool BehaviorAnimals in TranslationAnomalous CognitionAping MankindArtificial ConsciousnessAspects of PsychologismAsperger Syndrome and Your ChildAsperger Syndrome, Adolescence, and IdentityAssessment and Treatment of Childhood Problems, Second EditionAssisted Suicide and the Right to DieAttachedAttention is Cognitive UnisonAutism and the Myth of the Person AloneAutopsy of a Suicidal MindBecoming an Effective PsychotherapistBehavingBehavioral Genetics in the Postgenomic EraBeing No OneBelievingBetween Two WorldsBeyond AppearanceBeyond BlueBeyond BullyingBeyond MadnessBeyond MelancholyBeyond the BrainBeyond the DSM StoryBig DreamsBiofeedback for the BrainBipolar ChildrenBipolar DisorderBipolar KidsBlackwell Handbook of Childhood Cognitive DevelopmentBlind SpotsBlindsight & The Nature of ConsciousnessBlubberlandBlushBodiesBody ConsciousnessBody Image, Eating Disorders, and Obesity in YouthBody SenseBody WorkBorderline Personality DisorderBorderline Personality Disorder and the Conversational ModelBorn DigitalBorn to Be GoodBorn Together - Reared ApartBounceBoundaries in Human RelationshipsBounded RationalityBozo SapiensBrain and CultureBrain and the GazeBrain Arousal and Information TheoryBrain BugsBrain Change TherapyBrain Circuitry and Signaling in PsychiatryBrain FictionBrain, Mind, and Human Behavior in Contemporary Cognitive ScienceBrain-Based Therapy with AdultsBrain-WiseBrainstormBrainstormingBraintrustBrainwashingBrandedBreaking Murphy's LawBright-SidedBuddha's BrainBullying and TeasingBuyologyCan't You Hear Them?CaptureCare of the PsycheCartesian LinguisticsCartographies of the MindCerebrum 2007Cerebrum 2010Cerebrum 2015Cerebrum Anthology 2013Changing the SubjectCharacter Strengths and VirtuesCheating LessonsChild and Adolescent Psychological DisordersChildren’s Dreaming and the Development of Consciousness Chomsky NotebookClinical Psychiatry in Imperial GermanyClinical Psychology in Practice ClosureCognition and PerceptionCognition and the BrainCognitive BiologyCognitive DissonanceCognitive FictionsCognitive Mechanisms of Belief ChangeCognitive PragmaticsCognitive ScienceCognitive ScienceCognitive Systems and the Extended MindCognitive Therapy of Anxiety DisordersCognitive Unconscious and Human RationalityCold-Blooded KindnessComing of Age in Second LifeCommunication Issues In Autism And Asperger SyndromeCompassion and Healing in Medicine and SocietyComplementary and Alternative Therapies ResearchComprehending ColumbineConfessions of a SociopathConquering Shame and CodependencyConsciousnessConsciousnessConsciousnessConsciousnessConsciousnessConsciousness ConsciousnessConsciousness and Its Place in NatureConsciousness and LanguageConsciousness and Mental LifeConsciousness and MindConsciousness and the NovelConsciousness and the Social BrainConsciousness EmergingConsciousness RecoveredConsciousness RevisitedConsciousness, Self-Consciousness, and the Science of Being HumanConstructing PainConsumer NeuroscienceContemporary Debates in Cognitive ScienceConversations on ConsciousnessConviction of the InnocentCooperation and Its EvolutionCreating a Life of Meaning and CompassionCredit and BlameCritical New Perspectives on Attention Deficit/Hyperactivity DisorderCritical PsychologyCritical Thinking About PsychologyCross-Cultural PsychologyCrowdsourcingCrueltyCultural Assessment in Clinical PsychiatryCuriousDamasio's Error and Descartes' TruthDangerous and Severe Personality DisorderDaniel DennettDaughters of MadnessDeafness In MindDeath and ConsciousnessDeath of a ParentDecomposing the WillDeep Brain StimulationDeep ChinaDefining DifferenceDefining Psychopathology in the 21st CenturyDelusion and Self-DeceptionDelusions of GenderDennett and Ricoeur on the Narrative SelfDeparting from DevianceDescartes' BabyDescartes's Changing MindDescribing Inner Experience?Desert Islands and Other Texts (1953-1974)Destructive EmotionsDevelopment of Geocentric Spatial Language and CognitionDevelopment of PsychopathologyDialogues on DifferenceDid My Neurons Make Me Do It?Digital HemlockDirty MindsDisgust and Its DisordersDisorders of VolitionDo Apes Read Minds?Do Fish Feel Pain?Does Consciousness Cause Behavior?Doing without ConceptsDrunk Tank PinkEducating People to Be Emotionally IntelligentEffective IntentionsEffective Writing in PsychologyEffortless AttentionEmbodied Minds in ActionEmbracing MindEmbracing UncertaintyEMDR Therapy and Somatic PsychologyEmotion and ConsciousnessEmotion ExperienceEmotion RegulationEmotion, Evolution, And RationalityEmotional IntelligenceEmotionally InvolvedEmotionsEmotionsEmotions and LifeEmotions in Humans and ArtifactsEmotions RevealedEmotions, Aggression, and Morality in ChildrenEmotions, Stress, and HealthEmpathyEnjoymentErotic MoralityEscape Your Own PrisonEssays in Social NeuroscienceEssential Sources in the Scientific Study of ConsciousnessEthical Issues in Forensic Mental Health ResearchEthically Challenged ProfessionsEveryday Mind ReadingEvidence for PsiEvidence-Based Mental Health PracticeEvil MenEvolution and Human BehaviorEvolution and LearningEvolution, Games, and GodEvolution, Gender, and RapeEvolutionary Psychology and ViolenceEvolutionary Psychology as Maladapted PsychologyExacting BeautyExperiences of DepressionExperimenterExplaining the BrainExplaining the BrainExplorations in Neuroscience, Psychology and ReligionExploring TranssexualismExpression and the InnerExtending Self-Esteem ResearchExtraordinary BeliefsFact and Value in EmotionFaking ItFatigue as a Window to the BrainFavorite Activities for the Teaching of PsychologyFeeling GoodFeeling Pain and Being in PainFeelings and EmotionsFinding Meaning, Facing FearsFitting In Is OverratedFive Constraints on Predicting BehaviorFlourishingFlow: The Psychology of Optimal ExperienceFolk Psychological NarrativesFooling HoudiniForever YoungFormulation in Psychology and PsychotherapyFoucault, Psychology and the Analytics of PowerFoundational Issues in Human Brain MappingFoundations of Psychological ThoughtFree Will as an Open Scientific ProblemFreedom And NeurobiologyFreedom EvolvesFrom Axons to IdentityFrom Madness to Mental HealthFrom Neurons to Self-ConsciousnessFrom Passions to EmotionsFrom Philosophy to PsychotherapyFrom Symptom to SynapseFrontiers of ConsciousnessGay, Straight, and the Reason WhyGenerosityGenes, Environment, and PsychopathologyGenetic Nature/CultureGeniusGetting Under the SkinGlued to GamesGoing SaneGot Parts?Group GeniusGrowing Up GirlGuilt, Shame, and AnxietyGut ReactionsHallucinationHandbook New Sexuality StudiesHandbook of Closeness and IntimacyHandbook of Critical PsychologyHandbook of Emotion RegulationHandbook of EmotionsHandbook of Personality DisordersHandbook of PsychopathyHandbook of Self and IdentityHandbook of Self and IdentityHandbook of Spatial CognitionHappinessHappinessHappinessHappinessHappiness at WorkHappiness Is.Happy at LastHard to GetHardwired BehaviorHatredHealing the SplitHidden ResourcesHope and DespairHot ThoughtHot ThoughtHouse and PsychologyHow Animals Affect UsHow Animals GrieveHow Can the Human Mind Occur in the Physical Universe?How Doctors ThinkHow Enlightenment Changes Your BrainHow Families Still MatterHow History Made the MindHow Infants Know MindsHow Many Friends Does One Person Need?How People ChangeHow Professors ThinkHow The Body Shapes The MindHow the Body Shapes the Way We ThinkHow the Mind Explains BehaviorHow the Mind Uses the BrainHow to Change Someone You LoveHow We ReasonHow We RememberHughes' Outline of Modern PsychiatryHumanHuman BondingHuman Reasoning and Cognitive ScienceHume’s Moral Philosophy and Contemporary PsychologyHypnotismHysteriaiBrainIdentifying Hyperactive ChildrenIdentifying the MindiDisorderImagination and the Meaningful BrainImitation and the Social MindImpulse Control DisordersImpulsivityIn an Unspoken VoiceIn Defense of SentimentalityIn DoubtIn Search of HappinessIn the Wake of 9/11Individual and Collective Memory ConsolidationInner Experience and NeuroscienceInner PresenceInside the American CoupleIntegrated Behavioral Health CareIntegrating Evolution and DevelopmentIntegrating Psychotherapy and PharmacotherapyIntegrity and the Fragile SelfIntellectual DisabilityIntelligenceIntelligence, Destiny, and EducationIntentions and IntentionalityInterdependent MindsInterpreting MindsInto the Minds of MadmenIntoxicating MindsIntrospection VindicatedIntuitionInventing PersonalityInvestigating the Psychological WorldIrrationalityIs There Anything Good About Men?Issues for Families, Schools and CommunitiesJane Sexes It UpJoint AttentionJoint AttentionJudgment and Decision MakingJust a DogJust BabiesJuvenile-Onset SchizophreniaKarl JaspersKey Thinkers in PsychologyKidding OurselvesKids of CharacterKilling MonstersKnowing EmotionsLack of CharacterLanguage OriginsLanguage, Consciousness, CultureLanguage, Vision, and MusicLaw, Mind and BrainLess Than HumanLet Kids Be KidsLet's Talk About DeathLiving NarrativeLiving with Mild Cognitive ImpairmentLonelinessLooking for SpinozaLossLOT 2Love at Goon ParkMachine ConsciousnessMacrocognitionMade for Each OtherMadnessMadness and Modernism: Insanity in the light of modern art, literature, and thought Making a Good Brain GreatMaking Habits, Breaking HabitsMaking Minds and MadnessMaking Up the MindMale SexualityMan and WomanMan's Search for MeaningMan, Beast, and ZombieManic MindsManlinessMapping the MindMarking the MindMarvelous Learning AnimalMasculinity Studies and Feminist TheoryMeaningMeaning, Mortality, and ChoiceMedical MusesMeditating SelflesslyMeetings with a Remarkable ManMemoryMemory and DreamsMemory and EmotionMemory And UnderstandingMental BiologyMental IllnessMental Time TravelMetacognitionMetacognition and Theory of MindMethods in MindMindMindMind and BrainMind and ConsciousnessMind Games:Mind in LifeMind TimeMind to MindMind, Brain and the Elusive SoulMindful AngerMindfulnessMindfulnessMindfulness and AcceptanceMindfulness-Based Treatment Approaches: Clinician's Guide to Evidence Base and ApplicationsMinding AnimalsMinding MindsMindreadersMindreading AnimalsMinds, Brains, and LawMindsightMindworldsMirrors in the BrainMistakes Were Made (But Not by Me)Models of MadnessMoodMoral Development and RealityMoral MindsMoral Psychology, Volume 1Moral Psychology, Volume 2Moral Psychology, Volume 3Mothers and OthersMotivation and Cognitive ControlMotivational Interviewing: Preparing People For ChangeMovies and the MindMulticulturalism and the Therapeutic ProcessMultiplicityMuses, Madmen, and ProphetsMy Family AlbumMyths about SuicideNarrative IdentitiesNarrative PsychiatryNarratives in PsychiatryNaturalizing Intention in ActionNature and NarrativeNature Via NurtureNeither Bad nor MadNerveNeurobiology and the Development of Human MoralityNeurochemistry of ConsciousnessNeurodiversityNeuroethicsNeuroLogicNeurological Foundations of Cognitive Neuroscience Neuroscience and PhilosophyNo Child Left DifferentNo Two AlikeNot By Genes AloneNot Much Just Chillin'Not So Abnormal PsychologyNurturing the Older Brain and MindOn AnxietyOn Being an Introvert or Highly Sensitive PersonOn Being HumanOn Being MovedOn Deep History and the BrainOn DesireOn KillingOn Nature and LanguageOn PaedophiliaOn PersonalityOn the Frontier of AdulthoodOn the Origins of Cognitive ScienceOn The Stigma Of Mental IllnessOnflowOpen MindsOpening Skinner's BoxOrigin of MindOrigins of PsychopathologyOther MindsOut of Our HeadsOut of the WoodsOvercoming Depersonalization DisorderPanpsychism and the Religious AttitudePanpsychism in the WestParenting and the Child's WorldPassionate EnginesPathologies of the WestPatient-Based Approaches to Cognitive NeurosciencePediatric PsychopharmacologyPeople Types and Tiger StripesPerception & CognitionPerception beyond InferencePerception, Hallucination, and IllusionPersonal Development and Clinical PsychologyPerspectives on ImitationPhantoms in the BrainPhenomenal Concepts and Phenomenal KnowledgePhenomenology and Philosophy of MindPhilosophical Foundations of NeurosciencePhilosophical MidwiferyPhilosophy and HappinessPhilosophy of PsychologyPhilosophy, Neuroscience and ConsciousnessPhrenologyPhysical RealizationPhysics in MindPieces of LightPlaying with FirePositive PsychologyPositive PsychologyPostcards from the Brain MuseumPostpsychiatryPosttraumatic Stress DisorderPoverty and Brain Development During ChildhoodPractical Ethics for PsychologistsPractical Management of Personality DisorderPractical Management of Personality DisorderPredicative MindsPredictably IrrationalPreference, Belief, and SimilarityPrenatal Testosterone in MindPrivileged AccessProcess-Based CBTProcrastinationPromoting Healthy AttachmentsProust Was a NeuroscientistPsychiatric SlaveryPsychiatry as Cognitive NeurosciencePsychiatry, Psychoanalysis, And The New Biology Of MindPsychological AgencyPsychological Concepts and Biological PsychiatryPsychological Dimensions of the SelfPsychologists Defying the CrowdPsychologyPsychologyPsychology and Consumer CulturePsychology and LawPsychology and the Question of AgencyPsychology for ScreenwritersPsychology of Women: A Handbook of Issues and TheoriesPsychology's GhostsPsychology's Interpretive TurnPsychology's TerritoriesPsychopathologyPsychopathyPsychosis and EmotionPsychotherapy, American Culture, and Social PolicyPutnam CampPutting a Name to ItQuantum Memory PowerQuietRadical DistortionRadical Embodied Cognitive ScienceRadical ExternalismRadical GraceRapeRe-Visioning PsychiatryReal MaterialismReality CheckReconstructing Reason and RepresentationReconstructing the Cognitive WorldRecovery in Mental IllnessRecreative MindsRedirectReducing Adolescent RiskRegulating EmotionsRelational BeingRelational Mental HealthRelational Suicide AssessmentReliability in Cognitive NeuroscienceRemembering HomeRemembering Our ChildhoodResearch Advances in Genetics and GenomicsResearching Children's ExperienceResilience in ChildrenRestoring ResilienceRethinking ADHDRethinking Learning DisabilitiesRethinking Middle YearsRethinking the Western Understanding of the SelfRevolution in PsychologyRoadmap to ResilienceRomance and Sex in Adolescence and Emerging AdulthoodSchadenfreudeSchizophrenia RevealedSchizophrenia, Culture, and SubjectivityScience and Pseudoscience in Clinical PsychologyScience and Pseudoscience in Clinical PsychologySecond NatureSecond NatureSecond That EmotionSecond-order Change in PsychotherapySecrets of the MindSee What I'm SayingSee What I'm SayingSeeing and VisualizingSeeing RedSelf and SocietySelf Comes to MindSelf Control in Society, Mind, and BrainSelf-Awareness Deficits in Psychiatric PatientsSelf-CompassionSelf-Consciousness and 'Split' BrainsSelf-RegulationSelf-Representational Approaches to ConsciousnessSelfless InsightSelvesSerial KillersSex at DawnSex on the BrainSex, Time and PowerSexual Coercion in Primates and HumansSexual DisordersSexual FluiditySexual ReckoningsSexualized BrainsShame and GuiltShatteredSimulating MindsSisyphus's BoulderSleepyheadSNAPSocial NeuroscienceSocial NeuroscienceSocial NeuroscienceSocial Psychology and DiscourseSome We Love, Some We Hate, Some We EatSoul DustSparkSpiral of EntrapmentSplendors and Miseries of the BrainSports Hypnosis in PracticeStanding at Water's EdgeStich and His CriticsStillpowerStop OverreactingStructure and Agency in Everyday LifeStructures of AgencyStuffStumbling on HappinessSubjectivity and SelfhoodSubstance Abuse and EmotionSuicidalSupersizing the MindSweet DreamsSynaptic SelfTales from Both Sides of the BrainTalking Oneself SoberTalking to BabiesTaming the Troublesome ChildTargeting AutismTeaching Problems and the Problems of TeachingTeleological RealismTen Years of Viewing from WithinTestosterone RexThat's DisgustingThe 5 Elements of Effective ThinkingThe Accidental MindThe Age of EmpathyThe Altruism EquationThe Altruistic BrainThe American Psychiatric Publishing Textbook of Clinical PsychiatryThe Anatomy of BiasThe Anxious BrainThe Archaeology of MindThe Art and Science of MindfulnessThe Art InstinctThe Art of HypnosisThe Asymmetrical BrainThe Bifurcation of the SelfThe Big Book of ConceptsThe Big DisconnectThe Birth of IntersubjectivityThe Birth of the MindThe Blackwell Handbook of Organizational Learning and Knowledge ManagementThe Blank SlateThe Body Has a Mind of Its OwnThe Bounds of CognitionThe Boy Who Was Raised as a DogThe BrainThe BrainThe Brain and the Meaning of LifeThe Brain SupremacyThe Brain That Changes ItselfThe Brain's Way of HealingThe Brain: Big Bangs, Behaviors, and BeliefsThe Cambridge Handbook of Cognitive ScienceThe Cambridge Handbook of Situated CognitionThe Character of ConsciousnessThe Chemistry Between UsThe Choice EffectThe Clinical Science of Suicide PreventionThe Cognitive Approach to Conscious MachinesThe Cognitive Behavioral Workbook for Anxiety: A Step-By-Step ProgramThe Cognitive NeurosciencesThe Cognitive-Emotional BrainThe College Fear FactorThe Commercialization of Intimate LifeThe Compass of PleasureThe Compassionate ConnectionThe Concepts of ConsciousnessThe Conscious BrainThe Conscious SelfThe Consuming InstinctThe Creating BrainThe Creative BrainThe Crucible of ConsciousnessThe Crucible of ExperienceThe Cure WithinThe Dao of NeuroscienceThe Developing MindThe Developing MindThe Development of PsychopathologyThe Disappearance of the Social in American Social PsychologyThe Dissolution of MindThe Duty to ProtectThe Educated ParentThe Ego TunnelThe Elephant in the RoomThe Embodied Mind: Cognitive Science and Human ExperienceThe Emotional Foundations of PersonalityThe Emotional Journey of the Alzheimer's FamilyThe Encultured BrainThe Encyclopedia of StupidityThe Enduring Self in People with Alzheimer'sThe Epidemiology of SchizophreniaThe Essential DifferenceThe Ethical BrainThe Evolution of BeautyThe Evolution of ChildhoodThe Evolution of CooperationThe Evolution of LanguageThe Evolution of MindThe Evolving BrainThe Executive BrainThe Faces of TerrorismThe Feeling BrainThe Feeling of What HappensThe First IdeaThe Folly of FoolsThe Folly of FoolsThe Folly of FoolsThe Foundations of Cognitive ArchaeologyThe Fundamentalist MindsetThe GapThe Gender TrapThe Geography of BlissThe Gift of ShynessThe Good LifeThe Good LifeThe Happiness HypothesisThe Happiness of PursuitThe Health Psychology HandbookThe Healthy Aging BrainThe Heart of TraumaThe High Price of MaterialismThe History of PsychologyThe Human FaceThe Human SparkThe Hypomanic EdgeThe Imagery DebateThe Immeasurable MindThe Imprinted BrainThe Incredible Shrinking MindThe Innate MindThe Innate MindThe Integrated SelfThe Intentional BrainThe Language of ThoughtThe Languages of the BrainThe Lexicon of Adlerian PsychologyThe Lie DetectorsThe Lives of the BrainThe Lonely AmericanThe Lust for BloodThe Madness of WomenThe Male BrainThe Man Who Lost His LanguageThe Man Who Shocked the WorldThe Man Who Tasted ShapesThe Man Who Wasn't ThereThe Matter of the MindThe Mature MindThe Mean Girl MotiveThe Meaning of EvilThe Meaning of OthersThe Meaning of the BodyThe Measure of MadnessThe Measure of MindThe Medicalization of Everyday LifeThe Mind and the BrainThe Mind in ContextThe Mind of the ChildThe Mind of the HorseThe Mind's EyeThe Mind, the Body and the WorldThe Mind-Gut ConnectionThe Mindful BrainThe Misleading MindThe Moral MindThe Most Dangerous AnimalThe Most Human HumanThe Mother FactorThe Myth of ChoiceThe Myth of Depression as DiseaseThe Myth of Mirror NeuronsThe Myth of Self HelpThe Myth of Self-EsteemThe Myth of the Spoiled ChildThe Nature of the SelfThe Necessity Of MadnessThe Neuro RevolutionThe Neuron and the MindThe Neuropsychology of the UnconsciousThe Neuroscience of Human RelationshipsThe Neuroscience of PsychotherapyThe Neuroscience of Psychotherapy: Healing the Social BrainThe New BrainThe New Science of DreamingThe New Science of the MindThe New UnconsciousThe Normal PersonalityThe Origins of FairnessThe Overflowing BrainThe Oxford Companion to the MindThe Oxford Handbook of Philosophy of MindThe Paradoxical PrimateThe Perfectionist's HandbookThe Peripheral MindThe Phenomenology ReaderThe Philosopher's Secret FireThe Philosophical BabyThe Political MindThe Politics of HappinessThe Positive Side of Negative EmotionsThe Postnational SelfThe Postpartum EffectThe Power of PlayThe Praeger Handbook of TranssexualityThe Present Moment in Psychotherapy and Everyday LifeThe Primate MindThe Prism of GrammarThe Psychobiology of Trauma and Resilience Across the LifespanThe Psychological Construction of EmotionThe Psychology of Good and EvilThe Psychology of Good and EvilThe Psychology of HappinessThe Psychology of LifestyleThe Psychology of Religious FundamentalismThe Psychology of Science and the Origins of the Scientific MindThe Psychology of Science and the Origins of the Scientific MindThe Psychology of SpiritualityThe Psychology of StereotypingThe Psychology of SuperheroesThe Psychophysiology of Self-AwarenessThe Pursuit of PerfectThe Quest for Mental HealthThe Rational ImaginationThe Ravenous BrainThe Reasons of LoveThe Righteous MindThe Routledge Companion to Philosophy of PsychologyThe Routledge Companion to Philosophy of PsychologyThe Routledge Handbook of ConsciousnessThe Science of EvilThe Science of Intimate RelationshipsThe Science of Shame and its Treatment The Second SelfThe Secret History of EmotionThe Secret Lives of BoysThe Self and Its EmotionsThe Self-Sabotage CycleThe Sense of SelfThe Sensitive SelfThe Shape of ThoughtThe Social AnimalThe Social Nature of Mental IllnessThe Social Neuroscience of EmpathyThe Social Psychology of Good and EvilThe Social Psychology of MoralityThe Social Psychology of MoralityThe Story of Intellectual DisabilityThe Structure of ThinkingThe Survivors ClubThe Talking ApeThe Teenage BrainThe Tell-Tale BrainThe Temperamental ThreadThe Tender CutThe Tending InstinctThe Time ParadoxThe Trauma MythThe Trauma of Psychological TortureThe Trauma of Psychological TortureThe Trouble with IllnessThe True PathThe Truth About GriefThe Turing TestThe Uncertain SciencesThe Undoing ProjectThe Unhappy ChildThe Upside of IrrationalityThe War for Children's MindsThe Well-Tuned BrainThe Wild Girl, Natural Man, and the MonsterThe Winner's BrainThe Wisdom in FeelingThe Woman RacketThe World in My Mind, My Mind in the WorldThe Wow ClimaxThe Yipping TigerThemes, Issues and Debates in PsychologyTheoretical Issues in Psychology: An IntroductionTheory of AddictionTheory of MindThings and PlacesThink CatThink Confident, Be ConfidentThinking about AddictionThinking and SeeingThis Emotional Life: In Search of Ourselves...and HappinessThought and LanguageThought in a Hostile WorldTo Have and To Hurt:Toward an Evolutionary Biology of LanguageToward Replacement Parts for the BrainTrauma and Human ExistenceTrauma, Tragedy, TherapyTreating Attachment DisordersTreating Self-InjuryTreating Self-Injury: A Practical GuideTrue to Our FeelingsTrusting the Subject?Understanding and Treating Borderline Personality DisorderUnderstanding ConsciousnessUnderstanding ParanoiaUnderstanding PeopleUnderstanding TerrorismUnderstanding the BrainUndoing Perpetual StressUnlock the Genius WithinUnsettled MindsUnstrange MindsUnthinkingUnthoughtUs and ThemViolent PartnersVirtue, Vice, and PersonalityVision and MindVisual AgnosiaWarrior's DishonourWe Who Are DarkWednesday Is Indigo BlueWelcome to Your BrainWhat Do Women Want?What Dying People WantWhat Have We DoneWhat Intelligence Tests MissWhat Is an Emotion: Classic and Contemporary ReadingsWhat Is Emotion?What is Intelligence?What Is Mental Illness?What Is Thought?What Makes Your Brain Happy and Why You Should Do the Opposite What the Best College Students DoWhat the Dog SawWhat We Know about Emotional IntelligenceWhat We Say MattersWhat's Wrong With Morality?When Boys Become BoysWhen Perfect Isn't Good EnoughWhen the Impossible HappensWhen Walls Become DoorwaysWho's Been Sleeping in Your HeadWho's in Charge?Why Humans Like to CryWhy Love MattersWhy Lyrics LastWhy People CooperateWhy People Die by SuicideWhy Sex Matters: A Darwinian Look at Human BehaviorWhy Smart People Can Be So StupidWhy the Mind is Not a ComputerWhy Us?Why We LieWhy We LoveWhy We SleepWider than the SkyWilliam James at the BoundariesWilling, Wanting, WaitingWittgenstein And PsychologyWomen and Child Sexual AbuseWorking MindsYoga and PsychologyYou Are What You RememberYoung Minds in Social WorldsYour Brain on CubsYour Brain on FoodYour Brain on Food: How Chemicals Control Your Thoughts and Feelings,Your Brain on YogaYour Child in the BalanceZombies and Consciousness
A book describing the 'triumph of assuming over thinking', this latest volume by Beckworth combines the explanations of Marshall McLuhan and the more recent Crowdsourcing by Howe (see my earlier Metapsy reviews of 2008) and written in the style of Malcolm Gladwell, to better understand how and why the average consumer makes the choices that they do, in offloading their disposable incomes. The principle findings have much of value to inform today's marketers and advertisers, Beckworth's results (the 'surprising forces' of the subtitle) taking much account of real market-place data, but also the long neglected results of 30yrs research in the field of experimental psychology. Indeed, to the academic psychologist and neurologist, some of the findings of this volume may appear rather predictable. However, the book is no less important, nor any less significant, for its timely appearance in our new 'inundation age' (see last chapter), in which advertisers and marketers are fiercely competing for each of our individual, reducing, attentions towards their efforts to have us buy their particular items, products and services.
Several of Beckworth's chapters relate examples of consumer decision-making as being based upon 'gut feelings' and brand loyalties rather than the most relevant available data with regards real personal preference for product use and experience (think the Pepsi Challenge, in which 2/3 say they prefer Pepsi, yet still buy Coke, given the choice), with the additional observation that even given the most relevant data to their own logical explanation, most consumers will instead re-assemble those facts in a way consistent with their choices. This has for long been knows in Experimental Psychology as an example of Fessinger's Cognitive Dissonance Theory. Likewise the more familiar Placebo effect (cleverly called the 'No See bo' effect here), can be seen to be in action with regards research concerned with consumers' choice of 'best' hair restorers (control group users believing they are using known Branded samples report increasing hair density/length), and tasting 'superior' food quality (high end New York restaurants satisfying their diners though using pre-prepared dishes from Pizza Hut). The same expectancy theories, long since discussed in psychology 101 textbooks, reappear here, but written for the professional marketer sound a warning: we need to "develop, nurture, and manage great expectations' (Audio track 6.8), in wooing their customers, as they so often 'buy' the idea of a product, not its real substance -- and instead, use their 'expectations' (of the product) to change the way they perceive and feel about their purchases. Consider the 'power' of the big banks, for example, it is certainly NOT the real world data that influences so many IPO and M & A handlers to work with the leading brand names in banking (the smaller fund houses perform as well, if not better, on average), but our 'expectations' that they will perform better that nudges our commitment to do such business with them. Such thinking, or rather 'unthinking', is the core of Beckworth's thesis throughout this book, and reflects the average person's lack of metrics (or at least their lack of willingness to use such) with which to compare the real options available.
Of less welcome news to many readers, will be the several examples of simple 'gut feeling' and socially-influenced 'crowdsourcing' effects upon our purchasing decisions. Not simply the 'a million customers cannot be wrong, can they ?' variety, but of the more disturbing 'I do not wish to be regarded foolish for making the wrong choice/decision' variety -- less often realized, and seldom admitted when it is ! Beckworth's examples are excellently chosen, familiar products, and popular choices -- themselves key components of the personal (and all of the average American's) preference criteria set that we each employ so often in affecting our consumer purchase decisions. Without spoiling the story for you to read for yourself, Beckworth's key findings reveal that, in making our decision to buy -- we love the familiar (if not outright popular), and playful, especially if it is also clean, simple, smooth, and symmetrical,… but also a little surprising and pleasing at the same time. Other influences, again with great examples provided throughout the text, involve the consumers' desire for good cognitive fluency (marketers' stories need to be true, or at least believable) and appeal to our perceptual adaptation times (the new becomes the old remarkably fast today), whilst also helping them to feel 'a part' of the happening consumer scene and all that 'fashion' (in all its various guises) has to offer our self-esteem (or fear of loneliness !).
So, much of experimental psychology is indeed validated in market place behaviour, but what of our new neuroscience contributions to the better understanding of our purchase preferences and decision making ? As seen in the MRI scanner, we do indeed appear to be 'unthinking', at least when taking the 'Pepsi Challenge': when we do NOT know which we are drinking, it is the ventral putamen which lights up (x 5) when tasting the Pepsi -- an area involved in reward processing; in contrast, when we KNOW what we are drinking, it is the medial PFC (executive control) area which lights up differentially, in contrast to when tasting Pepsi colaAlso available in print and ebook formats, the current reviewer enjoyed the audio presentation very much -- heard 3 times, each during two straight sessions, and athough a little reminiscent of the voice often used by George 'W' Bush on occasion (as read by L. J. Ganser), is a book that I will be recommending to anyone interested in social psychology, consumerism or marketing, but also to anyone considering to start up, plan, or reevaluate, the performance of their own business enterprise.
© 2011 Anthony R. Dickinson
Dr. Anthony R. Dickinson, Academic Research Laboratory, KB EduTech Training (USA/China).
Welcome to Metapsychology.
We feature over 8100 in-depth reviews of a wide range of books and DVDs written by our reviewers from many backgrounds and
We update our front page weekly and add more than twenty new reviews each month. Our editor is Christian Perring, PhD. To contact him, use one of the forms available here.
Metapsychology Online reviewers normally receive gratis review copies of the items they review.
Metapsychology Online receives a commission from Amazon.com for purchases through this site, which helps us send
review copies to reviewers. Please support us by making your Amazon.com purchases through our Amazon links. We thank
you for your support!
Join our e-mail list!: Metapsychology New Review Announcements: Sent out monthly, these
announcements list our recent reviews. To subscribe, click
Interested in becoming a book reviewer for Metapsychology? Currently, we especially need thoughtful reviewers
for books in fiction, self-help and popular psychology. To apply, write to our editor.
Metapsychology Online Reviews
Promote your Page too
Metapsychology Online Reviews